Why I Design

The passion that drives the steps I take in my design career.

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It all begins with a WHY.

I'm a designer and researcher on a mission to improve human experiences through design by tackling business challenges through a human-centered approach.

I finally found my niche in Strategy/Service Design – a space that balances user with business value for a sustainable future.

I'm curious by nature, eager to learn new things every day.

Data-driven decision maker, uncertainty fan, status quo challenger.

Love connecting with others and understanding all they have to say.

I love the minimalism, the simplicity and the breathing that comes with the whitespace. I firmly believe that whitespace is a must, on any design.

Build lean and iterative for a perfect experience. Versatile doer & thinker.

When I’m not designing, you can find me scouting out local cafés, losing track of time while reading, or watching too much soccer.

Daily smiles, coffee, and laughs.

Do we co-create?